Laundry Reimagined. Naturally Luxe, Powerfully Clean.
Cruelty Free
Formulated with care, never animal tested.
Natural Product
Only seven ingredients, all naturally derived.
GMO Free
Pure formula crafted with zero GMOs.
Best Selling Scent
Coastal Santal — Our Signature Scent
Coastal Santal, our signature fragrance that brings warmth and effortless elegance into your home. Bright citrus and soft florals blend with subtle berry and creamy coconut, settling into warm notes of sandalwood, amber, and vanilla musk for a scent that lingers beautifully.
Available in our Laundry Detergent, Boxed Candle, and Room Spray, Coastal Santal lets you layer fragrance throughout your space — from fresh linens to softly scented rooms.
Notes: Citrus • Soft Florals • Berry • Coconut • Sandalwood • Amber • Vanilla Musk
Shop by collection
Coastal Santal
Coastal Santal
Box Candles
Sea Mist Cashmere Box Candle
Sea Mist Cashmere Box Candle
Room Spray
Harbor Dusk Room Spray
Harbor Dusk Room Spray
Why Crave Laundry Co.?
At Crave Laundry Co., we believe everyday essentials should feel anything but ordinary. Our detergent is crafted with intention — from the clean, seven-ingredient formula to the elevated fragrance experience that transforms laundry day into a luxury ritual. Each product is small-batch blended, GMO-free, and made without animal testing, giving you a cleaner, safer, more sophisticated way to care for your home.
We don’t just clean your clothes — we elevate your routine.
Cleaner ingredients. Longer-lasting fragrance. A luxury look you’re proud to display.
This is laundry, reimagined.
What Our Customers Have To Say:
"I just bought my first bottle of Coastal Santal and I’m obsessed! How can I buy a bigger bottle?"
- Stephanie